Sometimes, in a products life a change of name is necessary to seperate the old from the new, to give the product a new life, to highlight a change in direction.
Think Turbo Pascal -> Delphi
Think Lucky Goldstar -> LG
There are many examples I can think of. I was thinking that perhaps that time is near for ColdFusion, ColdFusion suffers from a bad name, bad press and confusion between the product ColdFusion and the theory of Cold Fusion.
Given the evolution from Alaire, Macromedia to Adobe. Perhaps something more in line with the new product set is appropiate. I have some ideas, but was also interested in what others thought and what names you think might suit the product if in fact you think a rename would ever be on the cards.
Mine are
Adobe Server
Flex Server
Bolt Server (like Bolt IDE)
I like the Bolt one, of course loose the lightning bolt graphic, but the name is nice and clear and there is a link to the past.
12 comments:
So, Bolt Server, which would then need a logo, and inevitably end up as "BS"??
Not the best marketing move?
Adobe Web Enterprise Server Object Model Enhanced.
Which will then become known as AWESOME. Now that's marketing! ;-)
In all seriousness, "Cold Fusion" predates ASP and I think it's history and maturity is a good selling point. But on the other hand I think lots of people aren't taking a second look at CF because they think "oh, I looked at CF years ago and didn't rate it", of course not realising that it's had huge enhancements every 18 or so months.
But I really believe it's future is to attract people who are NEW to programming and web development. Forget targeting .NET and PHP programmers, they rarely switch.
How about LiveCycle Enterprise Scripting Server (LESS). ;)
@Brian - I can see the tagline now... "Because LESS is More."
I think the ideal time to do this was right after the Adobe merger, IMHO
Cheers,
Davo
How about just "Fusion"
I like Adobe Fusion
Adobe Fusion vs Adobe Bolt
Both are nice
@Gary,
Yes it does predate but you still cant spell it, there is no space, another problem.
I once worked for a guy who said the worse thing you can do is give software a name. It immediately limits what it can do.
@Dale Actually, Cold Fusion predates ASP, but ASP predates ColdFusion. :P
"Cold Fusion" was the original name of the product, then it changed to "ColdFusion" somewhere around versions 2 or 3.
@anonymous
Name change came with version 4.5 ;-)
Actually I think we can expect a name change for CF in the next few versions. While maturity is a good thing, legacy may not be. ;-)
My bet would be a name change with CF 10 (because with version 10 a software is "old" ;-)) or maybe with the version code namend "Link" from the evangelism kit (which may indeed be CF 10)
Post a Comment